The Muesli Comparison: Reflections on consumerism and life after Plastic Free July
TL;DR: Psychology, economics, and consumerism all have a key role to play in sustainability. A key reflection from my Plastic Free July experience is that changing how we approach buying in even the smallest of ways can have a significant positive impact for our environment and the species we share it with. Background It started with a personal ban on disposable coffee cups. For half a year, I had been successful in only purchasing hot beverages when I had a reusable cup with me or when I felt comfortable making the time to sit-in and enjoy a cup of coffee without any rush. But once I had mastered that habit, I began looking for another challenge. And then I was told about Plastic Free July. I investigated the movement and made the pledge, swearing off single-use plastics for 31 days. While I do not think it was too difficult to uphold this pledge, the lessons learned as a result of the process have been insightful and - at times - unnerving. When I started down the path of inve